Coffee has become my indispensable
item. Like many other 20 year old students I cannot function sensibly without
my morning cup; always a medium white Americano, preferably from Taylors and consumed
whilst sitting on the library steps with a good book in hand. Chain shops are
just not the same for me anymore. The mass-produced and commercialised branding
that must force out hundreds of cups a day does seem to take away the magic slightly.
But what is the magic? - That perfect gulp, hot so it warms your insides but
the right temperature so that you don’t cough and spill it all over your
Dostoevsky. The taste? - No one could deny that that is a factor, milky but not
a milkshake and a kick that compliments a pain au chocolat in a way not matched
by any other culinary combinations. While it cannot be denied that there is a
knack to a good tasting coffee, it seems to be the experience of drinking it
that people savour. My ‘coffee memories’ are from sunny days surveying
Somerville quad, an espresso in Kos when I hadn’t gone to bed and had multiple
delays to push through and the breakfast family coffees poured from the
silverware overlooking a green lake in Switzerland. They are the coffees I
remember and it is not because of the taste. It is probably hard to tell much
difference between chain and independent coffees, but I know with which one I
would rather spend my morning.
It is unsurprising therefore
that chain shops are using new tactics to demonstrate that every one of their cups
is special, in order to encourage you to drink them. They implore you to
believe that it is made with care, with love, with talent. In other words, it
is art. This is the angle a well-known chain has recently taken with images of
beans embossed with the words ‘coffee making is an art’ over them in its
stores. What can they be doing other than trying to emphasise that they care
about coffee, that it takes work to get it right, that it is not just mass produced,
assembly lined liquid, but is considered, crafted and created.
But, what is it about coffee; the
making, the final product, the experience of drinking; the ‘big R’ Romance of
cafetieres and sun kissed mornings with a cigarette, croissants, berries, fresh
orange juice and a newspaper. The ideal cup of coffee creates pure hedonism but
at what stage does it become art? It may be during the process of creation- regardless
of the taste of the outcome it takes a lot of work to make a good cup of coffee.
It may be within the finished product- Oscar Wilde said that the artist was the
creator of beautiful things, which does imply that it is the final product that
must be examined to see whether or not it is art. But it does not necessarily
follow that in order for something to be art it must be beautiful, especially
not in a modern context where people’s conceptions of beauty and art have
changed. Beauty is of course as much in the eye of the beholder today as it
ever was and like with any other art form, people differ in their opinions. I
know of many people who feel modern art to be abhorrent, an offence to the
talent shown by the Pre-Raphaelites or the Impressionists, and yet Damien Hirst
is a multi-millionaire. This might however suggest a greater question
concerning whether the label ‘art’ has merely led to a pretentious and
intellectually arrogant monopolising culture; pick something ugly and call it
art and if you say it often enough, people will begin to believe it.
Surely therefore, if art is
viewed in the context of the creation and embodiment of an idea, an artist can
create ugly things. It is arguably still art even if it is visually, orally, or
sensually repulsive. A large umbrella term for art is what keeps it inclusive
and applicable, evolving with the movement of society who after all are those
that determine cultural ‘fevers.’ A shark in a tank 200 years ago would have
raised many eyebrows and yet now, thousands will flock to see it. Maybe they
don’t know what they’re looking at, but do they even have to know? A friend and
I recently contemplated the consequences of art galleries charging
extortionate entrance fees. The impact in his view would be that only those
with sufficient intellectual appreciation and interest will go and not those
who just want to say that they have seen that exhibition, that painting. That would
to me, distort the entire concept of art and the enrichment that it can provide
people with. It is organic, how many things can now be considered ‘art’ or part
of the ‘arts’ than previously; food, drink, fashion, comedy; they can all involve
the creation of beautiful things if our conception of beauty is inclusive and
flexible enough. But, even if in our opinion that dress is hideous, that joke
isn’t funny, that coffee doesn’t taste right, we can still look at the process;
the talent, the creativity, the idea behind it can justify it as art as much as
the merits of the finished product. I appreciate a Leonardo as much for the
intricate work and effort that went into producing it as the final piece. Art should
encompass everything- the inception, the creation, the experience. I do not
think it is a bad thing to make the definition this broad; it allows for all
tastes, interests and talents to have a chance at leaping into the new heights
of culture regardless of what is the ‘right thing to be interested in.’ We are
no longer so restricted by censorship, social norms or thoughts and can embrace
all aspects of creativity if merely for the daisy sized spark of an idea that
came into the artist’s head, regardless of whether it ever fully bloomed. Modern
art antagonists often cite Rothko- ‘IT’S JUST A BLOODY RED SQUARE, I COULD DO
THAT’. But you didn’t, did you? Regardless of whether you think a big red
square is nowhere near as impressive as the roof of the Sistine chapel, Rothko
has made it art through the employment of creativity. To some people at least
he is an artist and that is all that matters.
To bring this back to coffee, that
shop is right. There can be an art to coffee- in the making, the finished cup
and the experience of drinking it. It is creativity that defines art and even
if that creativity manifests itself as a crazy splash of paint, an eighty page
long poem or the moonwalk, it can still be called art. Everyone has the potential
to be an artist if they just cultivate their creativity, painters, authors,
dancers and baristas included.